Interesting quote from E-I-C of Devil's Due
"I think part of the problem is that 80% of our mainstream comic collector audience is getting so old, they've read so many comics, that there's not room for anything new in their life. It's not that they love or hate the new stuff. They kind of just don't care. They have jobs, kids, bills... they want to come in on Wednesday and get their familiar fix. They're old enough to remember all of the failed attempts of publishers past. Kids? Hell, kids want something new simply because it's not what their dad's reading, but those kids aren't in most comic shops." - Josh Baylock
That quote is from a series of articles Newsarama is running on various companies "State of the Union". I've always seen Devil's Due as a very interesting company, mixing creator owned books with a number of licensed properties. They've really seen to manage themselves well, and this quote is spot on to my own opinion.
The thing that makes it tough is that if we takes these numbers it means the rest of are aiming for the same 20%. It's like a bunch of people being forced to take one slice of pie, while 2 others get the rest of the pie plus ice cream.
Now to bring it back in to making comics, it really emphasizes the fact that whatever we as independent creators make, really really needs to be top notch to raise up our status for that 20%. I'm working on the 3rd story for Part Time Stories this weekend and am forcing myself to redraw sketches and panels as many times as need be. It takes extra time sure, but the end product will really be worth it I think.
This is rambley. Wow.